The Craft Bakers Association (CBA) has predicted hot cross buns will wrack up record sales this year, with 3 in 4 of its baker members expecting them to be the hottest ticket in the lead up to Easter.
Most people won’t be spending this Easter with important family and friends – thanks to the coronavirus crisis – but that’s not going to stop them from being more tempted than usual to bake up an aromatic batch of steaming hot cross buns, says Mintel.